Sumber : bratakendi
Writing blogs or blogging is one of the easiest methods to reach people globally. Strictly speaking, a blog is a your own diary-like write-up shared among any online group. Owing to its informality, one would write its subject material in casual style and tone. Blog posts should be in the ‘first person’ format. A blog’s author would reveal his every ideas and information through videos, links, document, newsletters and opinions, all constructed within his blog.
Advantages of a blog are aplenty. It is a good way to advertise your products or services to any online network or your targeted niche. As a seller of your products or services, you can use a blog to exchange ideas and thoughts with consumers. Your genuine suggestions, opinions and point of view put up on a blog are more beneficial than just giving an inventory list and a price list on any site.
A blog acts as your online press. It motivates open expression and review from potential customers who browse your blog. Consumers’ opinion on your marketed product or services can be easily gathered so that you may take the necessary actions or follow-ups quickly. Therefore you have to update your blog regularly, for example, posting at least three times weekly to benefit from this revolutionary way of online promotion. Employing Search Engine Optimization (SEO) and other tools can assist your blog to get to a greater market, providing excellent publicity to your products or services.
So, how do you choose what blog hosts to use to commence a business blog to advertise your stuff? There are both free and paid blog hostings available on the web.
Free blog hosting normally does not permit you to have much control over the look and layout of your own blog. If you wish to turn your blog hits into cash, you may encounter difficulties because there are limitations for you to insert advertisments in your blog. You are also unable to use your domain name for your blog if you are using a free blog host.
However, paid blog hosts generally have good technical support, with online live chat an any time of the day to give you that extra edge over your competitors who are using free hosting. You can own your content and domain name. Therefore in the long run, your individuality would not be lost even if you are to transfer your blog to another host should there be any change in business strategy.
After determining on which blog host to use, one would have to begin to figure out and plan the structure of the blog carefully. You should create a style that best suits your targeted audience. Then you will have to add in weblinks of other websites and blogs. It is good to uphold a focused and interactive blogging standard that is in line with your business blog objectives. Besides having Really Simple Syndication (RSS), trackbacks, categories, tags and comments in your blog, the layout, style and content seen in your blog directly reflect the image of you and your products too.